KEY BENEFITS
Objectifi’s one-to-one marketing implementations using real-time customer behavior:
- Realize 10-15% lift in sales within three months of implementation
- Seize every opportunity to communicate with customers to build loyalty to maximize revenue
- Unify your cross-channel marketing strategy in real-time for both prospects and existing customers
- Create a single repository of campaigns, offers and marketing rules
- Capture relevant information across all channels to develop powerful customer segmentations and to enhance customer life-time value
REAL TIME MARKETING SOLUTIONS
Optimize your customers’ experience through personalized page layouts, offers and creative messaging on your website
Increase the acceptance the rates of acquisition, loyalty and retention offers through your call center
Increase online revenue through third-party targeted ads while maintaining your customers’ security and privacy
Model customer behavior across channels in real-time using contact history, purchase patterns and usage data
MARKETING PLATFORMS
Objectifi delivers solutions using the following platforms:
Oracle Real Time Decisions (RTD)
Powerful real time decision science platform that provides a comprehensive rules engine, self learning predictive analytics, business goal arbitration and multi-channel support.
Infor CRM Epiphany
A comprehensive, market-leading solution for integrated marketing, sales, service and analytics focused on meeting unique industry-specific needs. Infor CRM Epiphany software delivers a single view of the customer and improves customer acquisition rates.
Omniture Online Business Optimization
Omniture is the leading provider of online business optimization. Online business optimization is a strategy for using customer insight to drive innovation and increased loyalty in a digital world. The Online Marketing Suite empowers marketers to use customer insight to optimize interactions—creating more personalized, relevant customer experiences while also maximizing their marketing spend.