ABOUT « Objectifi - Real-Time Marketing Solutions

CORPORATE OVERVIEW

Objectifi is a leader in strategic marketing consulting for inbound and outbound optimization and personalization. Our proven methodology and experienced professionals can effectively implement the right solution that encompass best-of-breed technology from leading providers.

Experienced solutions provider with 11+ years in inbound and outbound marketing
Marketing strategy and decision science expertise through real world implementations
We have served clients across the financial, telecommunication, entertainment and retail industries

HOW OUR CLIENTS HAVE BENEFITED:

Developed and implemented a targeted advertising solution for a Fortune 500 Financial Institution that drives over $10 million annually in incremental revenue.
Helped one of the largest magazine fulfillment companies reduce $2 million in mailing costs by using real-time analytics.
Assisted a leading Canadian telecommunications company roll-out a real-time marketing platform to over 8000 Call Center Representatives across four lines of business.
Implemented an automated recommendation system for one of the worlds largest online retailers that increased sales by 8% and greatly enriched the customer experience.
Helped a leading entertainment company grow their business by 12% through a strategic marketing implementation to cross sell and retain customers.
Increased redemption rate of the Rewards Program which reduced the fiscal liability of a large Energy Company.
Developed a rich toolset and marketing environment for a diversified financial services company that improved time to market by 20% and increased the accuracy of targeted offers.
Through our collaborative and flexible approach, we help our clients get practical, sustainable, measurable results and make the right strategic decisions to implement an effective business solution.

HOW WE ARE DIFFERENT

Thought leadership: Our consultants are recognized as industry experts in the area of customer marketing. Every Objectifi consultant has a deep passion and years of expertise in strategy and execution of large marketing initiatives.

Motivation: We believe that companies of all sizes can dramatically improve relationships with their customers. Through simple and proven interactive strategies and technologies, our clients have realized tremendous lift in revenue and customer satisfaction.

Multi channel perspective: Objectifi takes a strategic, multi channel view of real time marketing. Our solutions enable our clients to deliver a consistent marketing strategy to all of their interactive channels. This is what their customers expect and deserve.

Strong partnerships with leading software vendors: Objectifi has deep relationships with the leading software vendors of interactive marketing products. We partner with technology companies such as Oracle, Microsoft, Infor, Omniture and others to create innovative marketing solutions.

It’s not just about the technology: Every successful technology implemenation requires process re-alignment, effective change management and knowledge transfer. Our implementation methodologies address these needs throughout the life cycle of a project.