

Personally connecting American Express with their cardmembers.
How Objectifi helped American Express leverage Big Data to improve customer experience.
How Objectifi helped American Express leverage Big Data to improve customer experience.
How do you unlock a wealth of data on cardmembers and prospective cardmembers to personally connect the right products and services to the right customer?
What Enterprise platform should you implement to enable the high volume of personalized interactions?
What changes are required to the organization – people, tools, and resources
How do you rollout the personalization platform across business units, regions, countries, and products?