WHAT WE OFFER
Our consultants offer capabilities and experiences across the following disciplines:
Strategy - we make our clients’ marketing strategies real, improve processes and work to institute meaningful change across the enterprise.
Enterprise solutions - beyond a “package”, our approach to technology is to create tailored solutions, embedded with business process knowledge of our clients’ industries.
Technology solutions - IT infrastructure and systems integration initiatives to drive growth and productivity, reduce costs, and integrate organizations.
These capabilities and experiences come together in the form of solutions that address our clients’ business challenges.
FUNCTIONAL PRACTICES
Marketing Strategy:
Too many marketing strategies focus on implementing the next hot technology or extending marketing reach to the next channel. The goal of any marketing strategy must center on the key concept of customer satisfaction. With limited resources, time and budgets a marketing strategy must focus on the greatest opportunities to increase sales, drive customers satisfaction and build long term value for the enterprise. Objectifi supports its clients through this process with an assessment of the current state, a vision for the future, identifying quick wins and means to measure progress along the way.
Business Case Development:
Many companies create business cases for new marketing functionality or projects with litter consideration for the needs of the customer. In larger organizations, business cases also tend to be created in silos without fully understanding the impact to other channels and business units. Objectifi’s approach to business case development starts with putting the customer at the center and challenging assumptions around costs and expected benefits.
Design and Architecture:
Objectifi consultants bring a deep understanding of enterprise architecture and years of experience implementing scalable and high performing marketing solutions. Our approach to design and architecture for marketing solutions is to create sustainable solutions using industry standard specifications and design patterns. The architecture quality attributes we consider in any design are Security, Scalability, Correctness, Usability and Manageability.
Deployment and Management:
Objectifi works with clients to deploy marketing solutions across their enterprise using an iterative approach where by results are demonstrated in each step. We highly encourage our clients to pilot early ideas quickly and prove the business case before executing a broader roll out. Objectifi also provides managed services with a cost-effective, turn-key option for managing long term marketing programs.
Adoption and Change Management:
Successfully implementing a marketing solution requires buy in and support across the entire organization. Factors such as agent adoption, employee training and internal communications are critical to achieving long term sustainability and success. Objectifi offers capabilities such as process restructuring, development of training materials, knowledge transfer and guidance on adequate post-implementation support for the marketing solution.
OUR METHODOLOGY
Through our extensive implementation experience, Objectifi has tailored its methodology specifically for Real Time Marketing engagements using marketing platforms such as Oracle RTD, Infor CRM Epiphany and Omniture. Our approach incorporates project streams that address both the marketing and technology aspects of an implementation.
Decision Management
Define Performance Goals, Offers, Segments and Models
Data Architecture
Customer Marketing Profile and Real-time Attributes
Systems Integration
Integrate into CMS, Channels and Reporting Systems
Process Realignment
User Adoption, Best Practices and Governance
Reporting and Metrics
Measure Lift, Campaign Results and Customer Insight
Project Management / Executive Alignment
Scope, Risk and Timeline Management
Knowledge Transfer
Business and Technology Training